The University of Edinburgh
Design for Change (MA (ECA))
Edinburgh, UK
09/2022 – 11/2023
Minzu University of China
Bachelor of Arts in Visual Communication Design
Beijing, China
09/2017 - 07/2022
Minzu University of China
Bachelor of Arts in Visual Communication Design
BEIJING, CHINA
09/2017-07/2022
University of Edinburgh
Design for Change (MA (ECA))
EDINBURGH, UK
09/2022-11/2023
PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
Baidu Campus Brand
Product Intern 06/2020 - 09/2020
Contributed to the UX design for both B-end and C-end interfaces of the website MARTI GEET, a professional platform offering computer science exercises. Designed and optimized its information architecture, functions and workflow. Designed the website wireframe and prototype, collaborating with the team until the handoff to developers for further implementation (https://www.matiji.net/).
Responsible for the UX and UI design of 2021 Baidu Campus Recruiting Assistant mini-program (already launched). The mini-program serves students from 30 target universities and other students participating in Baidu’s Campus Recruiting.
Took charge of UI design of Baidu Campus Elite Club’s official website; led the group which made the UI style guide; designed the website interface with XD; and launched the project by working with programmers.
Columbia Global Centers | Beijing
Dsigner (Internship) 09/2019 - 11/2019
Contributed to exhibition design tasks for A Drop of Water: The 4th No-Boundaries International Arts Exhibition; worked with builders to adjust installations for better visual effects; and designed publicity materials like certificates and cultural and creative products.
Kept a record of the event; held a post-mortem on the exhibition and promoted the exhibition by advertising it on social media.
Liyuan Culture Co., Ltd
Wall Painting/Showroom Designer 07/2018 - 08/2018
Worked with teammates to design the main showroom for Walt Disney Animation Studios’ key animations and wall paintings for the interaction showroom at Key Animation EXPO 2018, recreating the workplace where Disney’s designers worked in the 1930s.
Responsible for showroom design and organization, and procurement of all materials in the showroom.
The exhibition was held in the National Library of China. Interviewees all thought highly of the immersive experience. Moreover, the exhibition received rave reviews from the art education community and media organizations like China Daily, People’s Daily, China Education Television, etc.
Genius Maker Education (National-level Entrepreneurship Project)
Designer 11/2017 - 02/2019
Designed the company’s logo, product packaging, product manuals and publicity materials including posters and roll-up banners.
LEADERSHIP & VOLUNTEER EXPERIENCE
LEADERSHIP & VOLUNTEER EXPERIENCE
Visual Communication Design Class of MUC
Class Representative 09/2017 – 07/2021
Assisted teachers with routine duties and led the class through various activities, such as organizing a study tour in Xinjiang to explore the cultures of ethnic groups.
Sweet Melon and Salty Naan Exhibition
Chief Curator 11/2019
Organized Sweet Melon and Salty Naan Exhibition by leading the whole Visual Communication Design class. The exhibition received high praise from faculty members of Academy of Fine Arts and visitors.
Publicity Department of MUC Student Union
Deputy Director 12/2017-12/2018
Designed posters, roller banners and tickets for activities, and cover images for social media posts.
Organized campus activities, including “The Night for MUC Associations” and “In the Name of Associations.”
LANGUANGE & SKILLS
LANGUANGE & SKILLS
Language
Chinese (Native), English (Advanced)
Software
Adobe Suit, XD, Axure, Rhinoceros, Sketch, Figma, Premiere Pro
Soft Skills
Background research, user research, personas, information architecture, stakeholder maps, storyboarding, scenario testing, co-design, prototype design, user testing
Hobbies
Dance, music, photography, literature, travel